Everyone speaks of the ‘Beethoven brand’. Is that acceptable?

Brand’ is a marketing term. It can be used from a marketing standpoint, but not at all from an artistic one.

How would you describe BTHVN2020 as a metaphor?

Beethoven’s music still affects us today.

What’s your dream for BTHVN2020? What’s most important to you about this project?

To honour this son of the city of Bonn, to hear his magnificent music, to show his impact on the present day, to create space for new developments in music and art.

What makes BTHVN2020 unique? What can we experience only in 2020 and only in Bonn?

Let's wait and see ...